Securities Industry Event

I'm programming an event that addresses complex financial transactions and is geared to investment bankers, securities houses, ratings agencies, lawyers and trading platform providers. It is really quite a culture shock for me, having worked for a number of years in interactive advertising and internet marketing. I'm reminded that every industry has its own culture and way of communicating with each other. As a conference producer, you really have to immerse yourself in the culture of your speakers, sponsors, and delegates. And you better do it quickly.